The 1page marketing plan summary book by allan dib. Its literally a single page, divided up into nine squares. Like the one page business plan, the singlesheet marketing plan encourages you to focus on what really matters. So, grab a pen and paper yep, totally old school, a glass of wine, put on your favorite music, and lets go. The 1 page marketing plan takes what is often a complicated process and boils it down to its most essential elements. Review of the 1page marketing plan by allan dib dani. One page marketing plan template in powerpoint, word. The one page marketing plan takes the core components of an effective marketing plan and condenses them onto a single page. Choose the right categories and keywords for your book. The one page social media marketing plan by john haydon you can learn more about the post method in groundswell, a book by charlene li and josh berno. Ive created a one page marketing plan template you can use to help you get organized in promoting your freelance writing business, books, or blog. It has crisp and absolute information which can be taken directly as the input and makes it easy to implement.
Jul 01, 2014 writing a one page marketing plan can give small and onlinebusiness owners a guideline for their marketing efforts without the time committment of preparing a full marketing plan. Your marketing journey the before phase is where you find your prospects and. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Book marketing plan template a marketing plan is your blueprint for success. Like the onepage business plan, the singlesheet marketing plan encourages you to focus on what really matters. The 8 best business plan books of 2020 make sure your new venture is set up for success from the get go. In a one page marketing plan, you get to note down a marketing todo list, a timeline and a proper outline of the strategy. Save your newly generated one page marketing plan as a pdf to your computer. While a full marketing plan for any business is a good idea, there are several benefits to an abbreviated one page marketing plan for entrepreneurs wanting to save. Book onesheet similar to your amazon book page, make sure this is a sales page for your book. We provide a high level overview of the 9 key points made throughout the book including a few the examples given.
Get my downloadable, 4page, book marketing plan template to serve as your expert guide. Based on our theory that what puts people off creating their own marketing plan is the idea that they have to write a report that will run into several pages, and that thought stops them even getting started, we have created a one page template to make light of the writing. Your book marketing plan elements it helps to understand the seven book marketing plan elements before using your fillintheblanks template on page 5. This is an animated summary of the 1 page marketing plan by allan dib. Think of this marketing plan as a playbook for the eld something you can refer to again and again to help you make midcourse adjustments. Theyre in an editable format as a word document that walks you stepbystep through each part of the process. Its a plan thats easily consumed and understood, so that it can be put into action quickly, gain results and then adapted and iterated to improve. You can engage clevel executives, read the companys internal and external documents including the overall marketing plan, or use another research avenue to. It can help team members both understand and maintain a better recall of your marketing direction.
In this situation your one page business plan will make a wonderful cover page and having a traditional business plan filled out is also highly recommended. One of the most critical elements of flyleaf book s success will be its marketing and advertising. The book shows how everything in a modern marketing plan can be put onto one of 9 sections on one piece of paper. The 1page marketing plan by allan dib is definitely one of the best books about the fundamentals of small business marketing that. Once youve filled out the form and the information is complete, click on the generate plan button. It would help you proceed with your campaign in a logical and organized manner. While many complain that the book is overly simplistic, as a small business owner for the past 20 years, i have found that building our own marketing plan to be one of the most difficult things to do. Now, the first square is selecting your target market, and this is absolutely critical. Free download a onepage marketing plan template youll.
Simple one page marketing plan for your small business many business owners go about launching and operating their businesses without any real strategy or marketing plan in place. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. This ones not much different from the kotler plan, but its less academic and more focused on emotional triggers that will get your ideal customer to choose you. In the 1page marketing plan, serial entrepreneur and rebellious marketer allan dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. Book marketing plan the definitive checklist book launch. You can use the insights below to help you fill out our free onepage marketing template. A one page marketing plan anyone can use small business.
In order to capture attention and sales our company will use prominent signs at the store locations, billboards, media bites on local news, and radio advertisements to capture customers. Attract readers with a great book sales description. A well thought out marketing plan will allow you to set measurable goals that you can work towards and determine if your efforts were effective. When to start marketing your book and how to balance your time. So basically the 1page marketing plan is a 9step process, and its a single page, thats divided into nine squares, and you fill in each of the nine squares. It can be a single piece of paper, it can be a complex spreadsheet or a powerpoint. Learn how to market your small business like a pro, with a little help from allan dib. Simplify your content marketing strategy with a onepage plan. Book marketing plan template nonfiction writers conference. Sep 23, 20 many people have asked what my one page marketing plan template looks like with an example of realworld content filled in. The one page marketing plan is an approach and tool intended for marketers, entrepreneurs and solopreneurs who are looking to move to a more agile, flexible and alwayson way of marketing. Jan 18, 2016 the 1 page marketing plan takes what is often a complicated process and boils it down to its most essential elements.
Later on, this one page marketing can be converted into a full blown strategy which can help your business. It simplifies the marketing plan into a single page, divided into nine squares. It may sound like a lot of work, but considering that 8 out of 10 entrepreneurs fail within the first 18 months statistics according to bloomberg, careful planning at the beginning is. Make your own one page marketing plan small business trends. A one page marketing plan forces you to coalesce your thoughts into one short, succinct document. The 1page marketing plan by allan dib introduction need to understand the difference between marketing strategy and marketing tactics. This will automatically save your marketing plan as a pdf file. I n this episode, well uncover how you can beat shiny object syndrome once and for all with a simple, practical system for marketing. It can help team members both understand and maintain a better recall of your marketing. The strategies are tactically and professionally structured to become short and concise. After all, planning is importantbut planning without action is pointless.
The one page marketing plan is awesome and easier to use as compare to old traditional plan. Ive created separate versions for fiction and nonfiction are available. The 1page marketing plan by allan dib distills what you need to know to market your business for longterm, sustainable success. To create a content marketing strategy in one page, first focus on what the organization needs to accomplish in the next year. Its a plan thats easily consumed and understood, so that it can be put into action quickly, gain results and then adapted and iterated to improve performance. Youll be one huge step closer to having a successful book. In the 1 page marketing plan, serial entrepreneur and rebellious marketer allan dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. To avoid extravagant spending on marketing it is advisable that you prepare and adopt a one page marketing plan. The 1page marketing plan is a breakthrough which makes creating a marketing plan simple and fast. Today, were sharing a onepage marketing plan template to help you clarify your marketing goals and start achieving them. One page marketing plan company name address 1 website. For you to optimize and maximize the usage of an integrated marketing plan, here are some of the things that you need to do. Get new customers, make more money by allan dib book summary.
Feel free to download and use this template as your primary marketing plan or as a jumping off point for a more detailed plan. However, if you are looking to start a simple product or service business as a sole proprietor or one person corporation you dont need a 50 page business plan. A one page marketing template is the most efficient way of creating a marketing strategy. In literally a single page, youll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Many people have asked what my one page marketing plan template looks like with an example of realworld content filled in. Free book marketing plan outline all freelance writing. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. Its never too soon to begin raising awareness of your book. Each square is given a full chapter to explain what should go in that square. Do not read this book if you hate money to build a successful business, you need to stop doing random acts of marketing and start following a.
This is a book marketing plan outline that you can use. Nov 28, 2017 the good news is you dont need a 50page marketing plan to grow your business exponentially. Get new customers, make more money, and stand out from the crowd kindle edition by dib, allan. Mar 06, 2015 horans bestselling book, the one page business plan, has sparked a revolution in how corporate america, nonprofit organizations, and even independent professionals approach planning. Well this book has fantastic marketing strategies, walks you through the process, and. However, developing the integrated marketing plan carefully and accordingly can help you ensure the high potential of the documents effectiveness and successful usage. Book one sheet similar to your amazon book page, make sure this is a sales page for your book. So when my friend kerry kobe at sweet sanity designs needed to rethink her marketing strategy, i worked with her to fill out my marketing plan template, and she kindly allowed me to share her real sample marketing plan with you here. Godin mentions a story connected to your product book, in this case and this is critical to marketing. The 1page marketing plan by allan dib nine pillars. Business objectives why you are doing this the offer value proposition target market who are you talking to. If youve ever struggled with a lack of focus in your business, youre not alone.
To build a successful business, you need to stop doing random acts of marketing and start following a. Apr 07, 2017 to create a content marketing strategy in one page, first focus on what the organization needs to accomplish in the next year. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. The 3 essentials for rapid business growth with allan dib from the 1page marketing plan duration. A onepage marketing plan forces you to develop a razorsharp focus for whats actually important to your business, and then act on it. One page marketing plan template in powerpoint, word, excel. Have it all branded to match your website and any other properties of your brand, so its a professional and efficient tool. The one page business plan for the creative entrepreneur. In the 1 page marketing plan, serial entrepreneur and rebellious marketer allan dib reveals a marketing implementation breakthrough that makes creating a marketing plan. Horans bestselling book, the one page business plan, has sparked a revolution in how corporate america, nonprofit organizations, and even independent professionals approach planning. Email is the most effective marketing tool available. The 1 page marketing plan book, written by marketer allan dib, shows you how easy it is to write your marketing plan.
A one page marketing system is a great and well executed marketing strategy that has been proven to be extremely useful. You know how marketing is difficult to understand let alone do effectively. Strategy is the bigpicture planning that you do prior to the tactics. Ultimately your onepage plan will cover all the basic building blocks of analysis and planning, including dependencies and resources. Read each element description before filling in your form. If you need more room than that, youre probably complicating things unnecessarily. Jan 18, 2016 traditionally, creating a marketing plan has been a difficult and timeconsuming process, which is why it often doesnt get done. Tactics before strategy leads to bright shiny object syndrome. Get my downloadable, 4 page, book marketing plan template to serve as your expert guide. Download it once and read it on your kindle device, pc, phones or tablets. Apr 14, 2020 having a business plan is a must, whether your goal is to start a one person freelancing business or a multimillion dollar enterprise. Traditionally, creating a marketing plan has been a difficult and timeconsuming process, which is why it often doesnt get done. How to write a onepage marketing plan businesstown. A quick one page marketing plan template marketing plans usually change quickly, so unless youre a behemoth of a company, short, concise and responsive plans are the best type.
Having a business plan is a must, whether your goal is to start a one person freelancing business or a multimillion dollar enterprise. Marketing plan example starbucks one page marketing plan. And i love simplicity and i believe that marketing should be simple enough. Dec 10, 2018 a book worth making is one that makes a unique contribution to your readers, one that delivers on what it offers. Dec 20, 2018 the 1page marketing plan is a template that guides you through the 3 phases of your marketing journey.
A one page marketing plan anyone can use small business trends. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. A onepage marketing plan forces you to coalesce your thoughts into one short, succinct document. No decent marketing plan would fit on one page, no doubt there. Sep 15, 2018 this is an animated summary of the 1 page marketing plan by allan dib. Since i first created the one page marketing plan template, many people have asked me to provide a marketing plan example so they can see it in action. Grab this free template and start marketing your business with a plan. One page marketing plan template all freelance writing. The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication.
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